Fields of application of the students in your company

 

Sales

Our study programmes:

  • Hotel & Restaurant Management B.A.
  • International Management M.A.
  • MBA in International Business
  • International Marketing M.A.

Fields of application:

  • Distribution planning and management
  • Implementing distribution processes
  • Sales-Force-Management, Key-Account Management
  • Customer Service via telephone and email, consulting and sale
  • Negotiation and realisation of marketing budgets and strategies
  • Support with price negotiations and analysis
  • Analysis and optimization of product range
  • Participation in the preparation of Events
  • Market research & forecasts

 

Marketing

Our study programmes:

  • Hotel & Restaurant Management B.A.
  • International Management M.A.
  • MBA in International Business
  • International Marketing M.A.
  • Leadership & Management M.A.

Fields of application:

  • Support with marketing project planning and management
  • Concept development for customer acquisition and loyalty
  • Preperation and maintenance of content by a Content-Management-System
  • Control of ROI and performance measurements to convey recommendations for action
  • Analysis of web performance (online campaigns, webpages, e-commerce)
  • Development of creative solutions to increase the market share
 

Leadership

Our study programmes:

  • Leadership & Management M.A.
  • MBA in International Business
  • International Management M.A.

Fields of application:

  • Change Management
  • Develop and implement entrepreneurial and innovative strategies
  • Human resources
  • Coordination of international project teams
 

Operations

Our study programmes:

  • Hotel & Restaurant Management B.A.
  • International Management M.A.
  • MBA in International Business

Fields of application:

  • Concept development, planning, budgeting and realisation of events and projects
  • Taking care of cooperation partners and customers
  • Calculating and fixing prices
  • Development and realisation of customised sales and merchandising concepts
  • Sourcing, supplier management and development
  • Ensuring documentation and coordination of internal processes
  • Implementation of guidelines in relation to stratigic objectives
  • Quality management

Administration & Finance

Our study programmes:

  • International Management M.A.
  • International Management - Finance & Accounting M.A.
  • MBA in International Business

Fields of application:

  • Management of bookkeeping, monthly reporting to the group, preparation of annual financial statements
  • Strategic controlling
  • Operational reporting
  • Support of liquiditiy planning
  • Handling of electronic payment transactions
 

IT & Big Data

Our study programmes:

  • International Management - IT Management M.A.
  • International Management - Big Data Management M.A.

Fields of application:

  • Concept development, planning, budgeting and realisation of IT projects
  • Securing of IT governance and compliance
  • Coordination of IT architechture and services
  • Enhance Cybersecurity
  • Design IT strategies for business processes
  • Implementation of IT services, data management systems and structures
  • Application and realisation of scientific data analysis in an analytical framework