Marketing Management (M.A.) - manage branding successfully

As a Master graduate of International Marketing you can become an executive in a globally based company by working together with partners, agencies and colleagues throughout the world as well as controling international advertising and marketing campaigns. 

You can turn your passion for customer relations and creativity into your profression with a Marketing Management degree. By processing the essential know-how in the areas of Brand Building, Sales and Marketing  you will be able to take over management responsibility in a company operating in an international environment.

Facts & Figures

International Management ·
International Marketing
Master of Arts (M.A.) Master of Arts (M.A.)
STUDY OPTION full-time or part-time full-time or part-time
STUDY MODEL Study & Work or on Campus Study & Work or on Campus
DURATION 4 semesters (full-time I)
6 semesters (full-time II)
8 semesters (part-time)
4-8 semesters (Study & Work)
2 semesters (full-time I)
3 semesters (full-time II)
4 semesters (part-time)
2-4 semesters (Study & Work)
LANGUAGE English English
CAMPUS Dublin Dublin
INTAKE Spring & Autumn* Spring & Autumn*
* first intake Autumn 2019

Find more information about our Study & Work programme >here


One study programme, three cities, countless experiences

In selected master programmes IUBH offers you the chance to switch during your studies between the German and Irish campus locations Dublin, Berlin and Bad Honnef.

Gain priceless experiences abroad You are a full-time student
Expand your network with international contacts Your study programme is offered at your preferred campus location
No additional fees
A switch is possible every semester (at the end of each semester)

For more information please contact our Study Guidance.

Why should I study Marketing Management at IUBH?


High degree of practical relevance through guest speakers, company presentations, corporate projects and field trips

Top-class network of industry contacts for careers at home and abroad

You may choose from different specialisations

International campus with students and professors from more than 85 nations

Instruction in small groups given by lecturers with track records of practical experience

Unique study programme with a high rate of recognition in the industry


Your personal focus

During your studies, you complete the specialisation in finance & accounting with the following courses:

Global Brand Management International Consumer Behaviour
Applied Marketing Research Current Issues in International Marketing
Sales & Pricing

What are the professional prospects in Marketing Management?

After graduation you will be able to work in top management positions in Sales and/or Marketing – whether this is in major corporations or small and medium-sized enterprises, NGOs or at agency level.

Market research companies, business consultancies , public relation or marketing agencies - above all those with international business activities today already prefer to employ graduates from IUBH.

What others say about this programme

The International Marketing Management provides a great opportunity for students to develop their knowledge and skills required for the current market. The program covers not only traditional offline marketing, but also new exponential technologies that are reshaping marketing practices. So by concluding the program the student will be ready to face all challenges and opportunities to come!
— Prof. Dr. Francisco Tigre Moura, Master Marketing Management