Marketing Management (M.A.) - manage branding successfully
As a Master graduate of International Marketing you can become an executive in a globally based company by working together with partners, agencies and colleagues throughout the world as well as controling international advertising and marketing campaigns.
You can turn your passion for customer relations and creativity into your profression with a Marketing Management degree. By processing the essential know-how in the areas of Brand Building, Sales and Marketing you will be able to take over management responsibility in a company operating in an international environment.
Facts & Figures
| International Management ·
||Master of Arts (M.A.)||Master of Arts (M.A.)|
|STUDY OPTION||full-time or part-time||full-time or part-time|
|STUDY MODEL||Study & Work or on Campus||Study & Work or on Campus|
|DURATION||4 semesters (full-time I)
6 semesters (full-time II)
8 semesters (part-time)
4-8 semesters (Study & Work)
|2 semesters (full-time I)
3 semesters (full-time II)
4 semesters (part-time)
2-4 semesters (Study & Work)
|CREDITS||120 ECTS||60 ECTS|
|INTAKE||Spring & Autumn*||Spring & Autumn*|
|* first intake Autumn 2019|
Find more information about our Study & Work programme >here
One study programme, three cities, countless experiences
In selected master programmes IUBH offers you the chance to switch during your studies between the German and Irish campus locations Dublin, Berlin and Bad Honnef.
|Gain priceless experiences abroad||You are a full-time student|
|Expand your network with international contacts||Your study programme is offered at your preferred campus location|
|No additional fees|
|A switch is possible every semester (at the end of each semester)|
For more information please contact our Study Guidance.
Why should I study Marketing Management at IUBH?
High degree of practical relevance through guest speakers, company presentations, corporate projects and field trips
Top-class network of industry contacts for careers at home and abroad
You may choose from different specialisations
International campus with students and professors from more than 85 nations
Instruction in small groups given by lecturers with track records of practical experience
Unique study programme with a high rate of recognition in the industry
Your personal focus
During your studies, you complete the specialisation in finance & accounting with the following courses:
|Global Brand Management||International Consumer Behaviour|
|Applied Marketing Research||Current Issues in International Marketing|
|Sales & Pricing|
What are the professional prospects in Marketing Management?
After graduation you will be able to work in top management positions in Sales and/or Marketing – whether this is in major corporations or small and medium-sized enterprises, NGOs or at agency level.
Market research companies, business consultancies , public relation or marketing agencies - above all those with international business activities today already prefer to employ graduates from IUBH.